The smartphone market in India remained relatively stagnant in 2025, recording only a 1% year-on-year (YoY) growth in shipments. However, Counterpoint indicates a notable trend toward more premium models, defined as devices priced above ₹30,000. The total value of smartphones shipped increased by 8% throughout the year.
Premium smartphones comprised 22% of the total units shipped, equating to roughly one in five devices.
This trend has been advantageous for brands that focus on higher-priced models, particularly Apple. While the brand had a modest overall market share, the iPhone 16 emerged as the most shipped model in India for 2025. Apple's share of the market value peaked at 28%, the highest it has recorded to date.
vivo (excluding iQOO) led the market in terms of unit shipments, achieving a 20% share, an increase from 17% the previous year. The Y and T series remained popular, but it was the X-series that distinguished itself with a significant 185% YoY growth, driven by the success of the vivo X200 FE.
Samsung maintained its position as the second-largest brand, with the Galaxy S series reaching its highest-ever shipment share within the company's portfolio. The Galaxy A, M, and F series also continued to perform well.
Samsung dominated the foldable segment, commanding an 88% volume share and experiencing a 28% YoY growth. The refreshed designs of the Galaxy Z Fold7 and Z Flip7 proved to be very appealing to consumers, while Motorola secured the second position in the foldables market.
Returning to the overall smartphone landscape, Oppo (excluding OnePlus) held the third position with a 13% share, a slight increase from 12% in the previous year. The A and K series contributed to this growth, overshadowing more premium offerings from the Reno and Find X series.
Additionally, it’s noteworthy that 47% of smartphones shipped in India were powered by MediaTek chipsets, while 29% utilized Qualcomm chips.
Looking ahead, Counterpoint forecasts a slight decline for 2026 as the industry grapples with rising costs of memory and components. The sub-₹15,000 segment is expected to be the most affected.
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