Apple Intelligence recently made changes to its webpage after recommendations from the National Advertising Division (NAD) of BBB National Programs. The NAD suggested that Apple adjust or remove certain claims regarding the availability of features for the iPhone 16 and iPhone 16 Pro. This update follows the delayed launch of Apple's "Personal Siri" feature, which led to scrutiny of the company's promotional materials.
Apple had initially stated that various features, such as Priority Notifications, Image Playground, Genmoji, Image Wand, and ChatGPT integration, were available at the time of the iPhone 16 series launch. However, Apple acknowledged during the review that some features were not ready as advertised. As a result, the company updated its materials to reflect the delay and removed a promotional video showcasing the "More Personal Siri" experience.
In response to the NAD's recommendations, Apple Inc issued a statement expressing willingness to cooperate and follow the suggested changes. The incident highlights the importance of accurate advertising in the competitive landscape of AI technology, where companies strive to showcase cutting-edge features while maintaining consumer trust.
Despite the disagreement with some of the NAD's findings, Apple's willingness to address the issue reflects a commitment to transparency and integrity in its marketing practices.
