Verizon's New Plan Offers Discounts, But Only for New Customers

In a much-anticipated move that has left many long-time subscribers feeling undervalued, Verizon has unveiled a new discounted plan aimed exclusively at new customers. This announcement follows a period of speculation and hints dropped during the company's Q4 2025 earnings call in January. However, the implementation of the plan comes with noticeable caveats that could impact brand loyalty.

The Offer: Exclusively for New Users

The new wireless and internet combo plan, marketed as a connectivity solution for recent graduates and others starting out, is designed to attract fresh clientele. Unfortunately for existing customers, this means that they are left out of any potential savings.

Details of the New Plan

The advertised rate of $69.99 includes a $15/month Mobile + Home Discount along with an additional $15/month for bonus savings. To qualify for this rate, users must opt for Auto Pay and paperless billing, bring their own device, and pay a $99 setup fee. Additionally, taxes and fees will be applied on top of this base price.

Industry Trends: Are Customers Feeling Neglected?

Verizon's latest move follows similar strategies by other companies, such as AT&T, US Mobile, and Mint Mobile, which also only cater their new plans to new customers. AT&T's offering stands out as it includes tax in the total price, reflecting a more transparent approach. This trend raises questions about customer loyalty, as it seems telecommunications companies are prioritizing new subscribers over their existing user base.

Should You Stay with Verizon?

As the largest carrier by subscriber volume, Verizon's decision may sting for loyal customers who don't qualify for promotional pricing. Even though the current discounting practices may be disappointing, the company does still provide some price cuts for existing customers, albeit limited, offering a slight reprieve.