Google Pixel 12: A Midrange Marvel with Flagship Pricing

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As the tech world eagerly anticipates the arrival of the Pixel 11 series, rumors surrounding the Pixel 12 lineup have already begun to circulate. Speculations point towards Google's continued commitment to its in-house Tensor SoCs, raising questions about the balance between performance and accessibility in its upcoming devices.

Tensor SoCs Set to Power Future Devices

The much-anticipated Pixel 11 series is expected to feature the latest Tensor G6 chipset. There's speculation that this could reference La Jolla, an area near San Diego, and follow the trend set by the previous Tensor G5, known as Laguna. But what does this mean for the forthcoming Pixel 12?

Insights into the Tensor G7

While the details surrounding the Tensor G7 remain scarce, there are indications that improvements will be made to enhance the overall user experience similar to its predecessors.

Challenges with Google's Dedication to Tensor SoCs

One significant concern is performance. The Pixel 10 recorded a Geekbench 6 score of 2,298, which pales in comparison to competitors like the Galaxy S25 and iPhone 17, which scored 3,031 and 5,172, respectively. With a score of 3,368 for the Pixel 10, it is evident that Google's Tensor chips lag behind the latest offerings from Snapdragon and Apple.

Why Does Google Stick with Tensor?

Performance has become a defining aspect in the smartphone market, making it crucial for Google to acknowledge and address this trend. While the performance of Pixel phones is satisfactory, many users feel disheartened when comparing them to similarly priced devices with more robust performance metrics.

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