The race to challenge DJI's dominance in the handheld gimbal camera market is heating up, and a new trademark filing may have just revealed vivo's plans. For months, rumors have suggested that both Oppo and vivo are developing their own compact gimbal cameras to take on DJI's Osmo Pocket series and Insta360's Luna lineup. While one tipster recently indicated that Oppo's device is nearly ready for launch, fresh details have now emerged about vivo's competing product.
vivo has officially filed a trademark application for the name "vivo Pocket," and the documentation reveals the company's ambitions. The filing lists a broad range of potential applications, including video cameras and gimbals, mounts capable of tracking moving subjects, waterproof housings, remote shutter releases, selfie sticks, monopods, and even thermal imaging cameras.
The branding strategy behind this choice is easy to understand. Since consumers are already familiar with DJI's Osmo Pocket lineup, adopting the "Pocket" moniker gives vivo an immediate association with the product category it hopes to disrupt. As for the extensive list of items covered in the trademark application, this is standard practice — companies typically cast a wide net to protect their brand, even if many of the listed products never actually reach production.
Previous reports have suggested that vivo intends to launch its gimbal camera sometime next year. Meanwhile, Oppo is reportedly on track to unveil its own rival device before the end of this year, which would give it a head start of several weeks or months as it goes head-to-head with DJI and Insta360 without vivo in the mix.
Via (in Italian)
