The handheld gimbal camera market has been dominated by DJI's Osmo Pocket series and Insta360's Luna lineup for quite some time, but that could soon change. Chinese smartphone giants Oppo and vivo are both reportedly developing their own compact gimbal cameras, and while Oppo's device is said to be nearly ready for launch, fresh details have now emerged about vivo's plans — including what the product will likely be called.
vivo has officially filed a trademark application for the name "vivo Pocket," and the documentation offers some telling clues about the company's ambitions. The filing lists a wide range of potential applications, including video cameras and gimbals, mounts capable of tracking moving subjects, waterproof housings, remote shutter releases, selfie sticks, monopods, and even thermal imaging cameras.
The naming strategy makes a lot of sense. DJI's Osmo Pocket line has already made "Pocket" synonymous with portable gimbal cameras, so adopting the vivo Pocket branding would instantly communicate what the product is to consumers. As for the extensive list of product categories in the trademark, that's standard practice — companies typically cast a wide net to protect their branding, even if many of those products never actually materialize.
Previous reports suggest vivo's gimbal camera won't arrive until next year. Meanwhile, Oppo is rumored to be launching its own rival device before the end of this year, which would give it a head start of several weeks or months as it goes head-to-head with DJI and Insta360 without direct competition from vivo.
Via (in Italian)
