The latest report from the International Data Corporation (IDC) indicates a downward trend in global smartphone shipments for the first quarter of 2026. A total of 289.7 million devices were shipped, reflecting a 4.1% decrease compared to the same quarter in 2025. This marks the first quarter of negative growth in the smartphone market since 2023, influenced largely by significant memory supply constraints affecting manufacturers and rising costs of materials, compelling companies like Samsung to increase prices.
Leading the market, Samsung shipped approximately 62.8 million devices, capturing a 21.7% market share. The company's success is attributed to robust demand for the Galaxy S26 Ultra and the anticipated strong sales of the new Galaxy A367 and A57 models, expected to contribute to volume growth throughout the year.
Apple maintained its competitive edge, ranking second with 61.1 million shipments and securing a 19.6% market share. The positive reception of the iPhone 17 series, particularly in markets like China, has helped Apple experience the only significant growth among the top five brands.
| Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q1 2026 | |||||
| Company | 1Q26 Shipments (Million) | 1Q26 Market Share | 1Q25 Shipments (Million) | 1Q25 Market Share | Year-Over-Year Change |
|---|---|---|---|---|---|
| 1. Samsung | 62.8 | 21.7% | 60.6 | 20.1% | 3.6% |
| 2. Apple | 61.1 | 21.1% | 59.1 | 19.6% | 3.3% |
| 3. Xiaomi | 33.8 | 11.7% | 41.8 | 13.8% | -19.1% |
| 4. OPPO | 30.7 | 10.6% | 34.1 | 11.3% | -9.9% |
| 5. vivo | 21.2 | 7.3% | 22.7 | 7.5% | -6.8% |
| Others | 80.1 | 27.6% | 83.6 | 27.7% | -4.2% |
| Total | 289.7 | 100.0% | 302.0 | 100.0% | -4.1% |
| Source: IDC Quarterly Mobile Phone Tracker, April 14, 2026 |
Xiaomi comes in third with 33.8 million shipments, experiencing a steep decline of 19.1% year-over-year. Oppo and vivo follow with 30.7 million and 21.2 million shipments, respectively, also facing sharp drops in market presence.
Looking forward, IDC analysts predict the smartphone market to undergo turbulent conditions as the memory chip shortage is expected to drive average selling prices higher. While developed markets like the US may be less affected by price surges, demand in emerging markets, particularly for budget-friendly devices under $200, may suffer. Stabilization of memory prices is projected for the second half of 2027.
