At CES in early January, Samsung will break from tradition by forgoing a conventional booth. Instead, the company has revealed plans to establish its own dedicated exhibition hall at The Wynn.
In this venue, Samsung aims to "curate an experience that adopts techniques used in art galleries and museums" for the unveiling of its latest products. The company has previously teased an array of new TVs, monitors, and appliances that will debut in this innovative setting.
Beyond serving as an exhibition space, Samsung's CES presence at The Wynn allows for presentations, events, technology forums, and consultations with key clients and partners to take place in a cohesive environment. According to the official press release, it "reflects Samsung’s strong commitment to transforming the exhibition paradigm beyond a simple change of venue, toward an approach centered around the customer experience".
Additionally, Samsung intends to showcase its "unified AI approach" and articulate its overall business direction at CES. The location at The Wynn will enable Samsung to present its industry-leading innovations without limitations, fully communicating its overall AI strategy and vision, along with the tangible benefits it can offer consumers. This exhibition promises "minimized congestion and enhanced programming for a deeper, more meaningful visitor experience".
Visitors will have the opportunity to explore Samsung's unique AI capabilities, featuring seamless, always-on connectivity anytime and anywhere. This is part of a "hyper-connected ecosystem, where software and AI collaborate to transcend the usual limitations of hardware"—a distinctive offering that only Samsung can provide.
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