Huawei, the tech giant, and GAC Group, a leading state-owned automaker, have unveiled their first collaborative venture: the Qijing brand. Their inaugural model is a sporty electric shooting brake, blending sleek station wagon aesthetics with advanced performance. This marks a strategic move to merge high-end technology with traditional automotive craftsmanship.
Unlike many new electric vehicles that opt for standard sedan or SUV designs, the Qijing shooting brake adopts a more athletic silhouette. It features a sloped hood, a prominent front bumper air intake, and 20-inch ten-spoke wheels. Streamlined, flush door handles enhance aerodynamics, reflecting the growing preference in China for sporty wagons over bulkier SUVs. The model aims to compete with stylish rivals such as the Zeekr 001 and the Nio ET5 Touring.
On the technology front, the Qijing wagon is equipped with Huawei's Qiankun intelligent vehicle system. A rooftop LiDAR sensor acts as a perceptive 'eye' for environmental awareness. The vehicle is described as "Level 3 ready," capable of handling many driving functions autonomously under certain conditions, although driver readiness remains essential.
While specific battery capacities are not yet disclosed, the car incorporates an 800V high-voltage system, enabling ultra-fast charging—critical for minimizing downtime at charging stations. Recent road tests with CEOs from Huawei and Qijing highlighted the vehicle's responsive handling and dynamic driving experience, indicating it is more than just a tech showcase.
A particularly notable aspect is the pricing strategy. Although the Qijing shooting brake delivers design, performance, and intelligence comparable to vehicles priced around RMB 1 million (approximately €120,000), such as the ultra-luxury Yangwang U8, it is expected to be priced significantly lower—around RMB 300,000 (roughly €36,400). This approach targets offering a luxury experience within a mid-market price range, aiming to capture buyers from premium brands.
In September 2024, Liu Jiaming was appointed CEO of Qijing to steer the brand’s rapid development. Prototypes have already undergone testing, with an official market launch planned within weeks and deliveries expected to commence by June 2026.
