Xiaomi Concludes First Generation SU7 Production as New Model Launches

Xiaomi has completed production of its first-generation SU7 sedans, signifying a successful debut for the brand’s inaugural vehicle. In just over a year, the company delivered over 381,000 units of the sleek sedan to customers. Lei Jun, the founder of Xiaomi, shared this milestone during a live video, showcasing the final car being handed over to its new owner.

The conclusion of the initial model does not indicate a slowdown for the company. In fact, a new iteration of the Xiaomi SU7 is set to launch in April, with pre-orders having commenced in early January. The updated version is priced at approximately RMB 229,900 ($33,270), representing a modest increase from the original model's starting price of RMB 215,900. Despite this price rise, consumer interest remains high, as evidenced by a surge in pre-orders.

The revamped Xiaomi SU7 is designed to compete directly with the Tesla Model 3. The slight price increase has narrowed the cost difference between the two vehicles to merely RMB 5,600. Xiaomi is betting that its advanced technology will attract drivers; the new model comes equipped with standard LiDAR and enhanced hardware for smart driving, making it safer and easier to handle in urban environments.

Updating a car model within just two years is atypical for most automotive manufacturers, particularly in the U.S. or Europe, where brands commonly wait longer before introducing new versions. However, the Chinese market is characterized by rapid shifts, with multiple companies releasing updates annually. Xiaomi aims to maintain its competitive edge, and launching an updated SU7 promptly is a strategy designed to sustain strong sales momentum.

The Xiaomi SU7 is a spacious and comfortable sedan, measuring 196.7 inches in length and 77.3 inches in width, with a height of 57.3 inches and a long wheelbase of 118 inches. These dimensions make the SU7 somewhat larger than many competitors, providing ample cabin space for occupants.

For those seeking enhanced performance, the Xiaomi SU7 Ultra offers a high-speed version of the sedan, featuring three electric motors that generate an impressive 1,548 horsepower, allowing it to accelerate from 0 to 62 mph in just 1.98 seconds. It also boasts a top speed of 217 mph.

In January, Xiaomi delivered over 39,000 vehicles, with the larger YU7 contributing significantly to sales as production readied for the new SU7. While this figure marked a slight decrease from December's record of 50,212 units sold, sales are expected to rebound with the upcoming model's launch in April. The company has already completed all the necessary regulatory paperwork to ensure the vehicle hits the roads promptly.

Founder Lei Jun has been actively engaged in every phase of development, frequently communicating with fans on social media about the project's progress. This direct engagement has fostered significant trust among consumers. With first-generation production concluded, Xiaomi is now focused on the future, and the upcoming months will be crucial in determining whether the new updates can maintain Xiaomi's position at the forefront of the electric vehicle market.

Via