Porsche's Electric Models Surge Ahead in Europe

Porsche has achieved a significant milestone as its plug-in vehicles outpaced traditional gasoline models in Europe for the first time. Recent data shows that nearly 58% of all Porsches delivered to European customers last year were fully electric or plug-in hybrids.

This change indicates that most new Porsche owners in the region are opting for electric charging over traditional gasoline refueling. Notably, nearly one in three Porsches sold in Europe was a fully battery electric vehicle.

The shift toward electrification is indeed accelerating in Europe, though the overall situation for the brand globally was more complex last year. Porsche's total worldwide sales fell by 10%, decreasing from 310,718 units in 2024 to 279,449 in 2025.

Porsche executives cited several reasons for this decline. Certain models, such as the gasoline-powered 718 Boxster and Macan, faced supply shortages due to new European cybersecurity regulations. Furthermore, demand in the luxury market in China dropped sharply by 26%, significantly affecting overall sales figures.

The Macan emerged as a leading model, reflecting the market's direction. For the first time, the all-electric version of this compact SUV sold better than its gasoline counterpart. Globally, Porsche delivered 84,328 Macan units, with approximately 53.8% (about 45,367 vehicles) being the fully electric variant.

Even in the United States, where the transition to electric vehicles has faced political and economic challenges, the electric Macan accounted for roughly one-third of total sales, significantly outperforming the national average and demonstrating luxury buyers' readiness for high-performance electric options.

However, not all electric models had a stellar year. Taycan sales dropped by 22% in 2025, with some experts suggesting the model is beginning to show signs of aging since its 2019 launch. Others believe newly emerging competition and the success of the electric Macan may be diverting customers from the sedan. Gasoline models like the Cayenne also faced difficulties, with a 21% decrease in sales as customers awaited the next innovation.

The anticipated innovation arrived at the end of 2025 with the launch of the Cayenne Electric. This new SUV boasts an impressive 113 kWh battery, with the top-tier Cayenne Turbo Electric version delivering up to 850 kW (1,156 PS) and accelerating from 0 to 100 km/h in just 2.5 seconds. Additionally, it features 800V technology, enabling fast charging from 10% to 80% in just 16 minutes. For those who prefer home charging, Porsche has also introduced an optional 11 kW wireless inductive charging plate.

Porsche's regional sales results vary. North America remains the brand's primary market, with sales holding steady at 86,229 units. In contrast, Germany and other European countries saw double-digit declines in overall sales, despite the rising share of electric vehicles in their numbers.

As Porsche enters 2026, it plans to prioritize "value over volume," indicating a preference for selling fewer cars at higher profit margins rather than pursuing record-breaking sales figures. With the Cayenne Electric now arriving in showrooms, Porsche is betting that high-performance luxury will lead the charge in the electric vehicle market.

Source