Will OnePlus Follow Asus Out of the Smartphone Market? Here's What We Know
As we witness significant changes in the smartphone industry, questions arise about the future of brands like OnePlus. After reports surfaced suggesting a potential exit from the market due to poor sales, clarifications from OnePlus India management indicate otherwise. This article delves into the current situation facing OnePlus and its operations globally.
OnePlus India Stays on Course
Recently, it was reported that OnePlus might be withdrawing from the smartphone market because of disappointing sales numbers. However, Robin Liu, CEO of OnePlus India, refuted those claims, affirming that OnePlus will continue to operate as normal.
The initial report pointed to a sharp decline in OnePlus's sales, showing a drop of over 20% between 2023 and 2024, while its parent company, Oppo, recorded growth during the same period. This disparity was attributed to OnePlus struggles to maintain its market share, especially in crucial markets like China and India, where it holds only 1.6% and 3.9% of the market, respectively.
Amidst declining sales, it has also been reported that OnePlus lost contracts with several carriers, and layoffs occurred in multiple regions, including the US, France, Germany, and the UK. Retailers have reportedly reduced their inventory of OnePlus devices due to unsustainable profit margins.
Community Opinion
In light of the recent struggles, we invite our readers to share their thoughts. What do you think might be contributing to OnePlus's downturn?
The Future of Smartphones: A Limited Landscape?
At present, there is a thriving diversity of brands in the smartphone market including Vivo, OPPO, Apple, Huawei, Google, Samsung, and more. However, this landscape may be gradually narrowing.
Historical brands like HTC, BlackBerry, and LG have all disappeared from the competitive arena, raising concerns over OnePlus's longevity. Recently, Asus announced plans to exit the smartphone manufacturing space, adding to these worries. If this trend continues, we may only see a triopoly between Google, Samsung, and Apple in the future.
Nevertheless, for the time being, OnePlus appears to have a stable footing in the Indian market. Questions about its operations in other regions remain unanswered until official statements come from other representatives within the company.
