Apple Celebrates Record-Breaking Services Growth in 2025

As a global leader in technology, Apple has reached new heights in its service offerings, with 2025 marking a landmark year characterized by impressive growth and innovation across its platforms. Their portfolio of services—including Apple Music, Apple TV+, and Fitness+—has not only expanded but has also set unprecedented records, reflecting Apple's commitment to enhancing user experience and engagement.

Record Achievements for Apple Services in 2025

Apple proudly announced that 2025 was an exceptional year for its services segment, highlighted by significant growth, worldwide expansion, and continuous innovation. Major service milestones achieved include:

Apple Music saw unprecedented streaming numbers and subscription sign-ups, reaching record highs.
The App Store is now utilized by over 850 million users weekly worldwide.
Since its inception in 2008, developers have earned more than $550 billion through Apple’s platform.
Apple Pay effectively prevented over $1 billion in global fraud, streamlining transactions for both consumers and merchants.
Merchants leveraging Apple Pay generated more than $100 billion in additional sales globally.
Shazam identified over a billion songs monthly, showcasing its popularity and effectiveness.
By integrating AirTag and Find My with airlines, incidents of lost luggage decreased by 90%, according to data from SITA’s WorldTracer system.
In December 2025, Apple TV experienced a surge in total hours of content watched, setting new records.
Apple Fitness+ expanded its reach by launching in 28 new countries and regions.
Apple Maps enhanced its Detailed City Experience, reaching more cities and locations.

Insights on Core Services: Apple Music, App Store, and More

In 2024 alone, the App Store ecosystem supported an astonishing $1.3 trillion in developer billings and sales, with over 90% directly benefiting developers. This figure emphasizes the App Store's role as a vital revenue channel for developers, even as some express concerns regarding Apple's policies and fees, prompting regulatory scrutiny.

Apple made headlines with its introduction of Digital ID, allowing users to add a digital version of their U.S. passport to Wallet and demonstrate their identity securely at TSA checkpoints for domestic flights.

Enhancements to Apple Wallet and User Experience

Additionally, Apple Wallet revamped the boarding pass experience with new features that integrate Live Activities for flight tracking, Maps, and Find My, enhancing convenience for travelers. Apple Cash also received improvements, enabling seamless financial transactions within group chats in Messages.

As we look ahead, Apple remains dedicated to continuous service innovation, prioritizing user privacy and a stellar customer experience.

Services: The New Growth Engine for Apple

Despite leading global smartphone shipments in 2025, Apple understands that its growth cannot solely depend on hardware. The emphasis on services has solidified their position as a crucial growth engine for the company.