Honor set a new milestone by shipping 71 million smartphones in 2025, with 10 million categorized as flagship devices. Notably, the company witnessed significant growth in international markets, reporting that 50% of its smartphone sales originated outside of China. The Magic7 series played a pivotal role in this success.
Building on its robust performance from 2024, Honor experienced a remarkable 50% year-over-year growth in shipments. The brand now claims a market share of 10% or more across 17 different markets, including regions in Latin America, the Middle East, and Africa. In Malaysia, Honor has emerged as the dominant market leader, capturing over 18% market share for smartphones and 30% for tablets.
Looking ahead, Honor is making substantial investments in artificial intelligence through its Honor Alpha strategy, allocating over $10 billion towards AI product development over the next five years. This initiative will prominently feature smartphones, alongside AI-enhanced PCs, tablets, and wearables.
