Despite Elon Musk repeatedly calling the Cybertruck "the best vehicle Tesla has ever made," the market has delivered a very different verdict. Tesla initially aimed to sell 250,000 units per year, but only managed to deliver 20,237 trucks this year — a steep 48% drop compared to the year before. Against that backdrop, Musk took to X to confirm that the company will "wind down production" of the angular pickup next year.
While the CEO's wording may sound gentle, "winding down" almost certainly translates to a full discontinuation. The warning signs were visible roughly a year ago when the Cybertruck boss left the company amid steadily falling sales. The situation worsened in late October, when Australia and New Zealand joined the growing list of countries that have effectively banned the stainless steel pickup from official sale.
Much of the Cybertruck's struggle comes down to its polarizing design and considerable weight. The truck has raised serious safety concerns among regulators, and in certain markets drivers are required to obtain a special license simply to operate it due to its heft. As a result, Tesla was left depending almost entirely on the US market for meaningful sales volume.
Musk also explained what comes next for the Texas Gigafactory: it will pivot to building the Cybercab, Tesla's ambitious new wager on autonomous mobility. The company's robotaxi service is already being deployed in Texas and is expected to expand into additional states and international markets soon, meaning Tesla needs significant production capacity to grow its driverless fleet.
Although Tesla has stopped short of officially declaring the Cybertruck dead, the Texas plant remains the only facility worldwide capable of manufacturing it. Once those assembly lines are dedicated to Cybercabs, it seems highly unlikely that another Gigafactory would step in to keep the truck alive.
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