In a surprising move that has caught many consumers off-guard, Samsung has raised the prices of its Galaxy S26 lineup just months after their debut. Typically, manufacturers tend to decrease prices as time goes on; however, Samsung's decision to increase the cost of its flagship smartphones by at least $100 (with a hefty $200 hike for the 1TB Galaxy S26 Ultra) has left customers baffled. This price increase isn't confined to just one region—it has impacted markets in the United States, Canada, Europe, and India.
We investigated various Samsung online stores across different regions to observe the new pricing structure for the Galaxy S26 models. The findings revealed a consistent trend of elevated prices across major territories, indicating that consumers worldwide will be facing the brunt of this unexpected increase. Below, we outline the latest pricing for the Galaxy S26, S26+, and S26 Ultra models alongside their predecessors, the Galaxy S25 series. Notably, the prices for the Galaxy S26 FE remain unaffected by this adjustment.
| US | |||
|---|---|---|---|
| 256GB | 512GB | 1TB | |
| Galaxy S25 Ultra | $1,300 | $1,420 | $1,660 |
| Galaxy S26 Ultra (before) | $1,300 | $1,500 | $1,800 |
| Galaxy S26 Ultra (now) | $1,400 | $1,600 | $2,000 |
| Galaxy S25+ | $1,000 | $1,120 | - |
| Galaxy S26+ (before) | $1,100 | $1,300 | - |
| Galaxy S26+ (now) | $1,200 | $1,400 | - |
| Galaxy S25 | $860 | - | - |
| Galaxy S26 (before) | $900 | $1,100 | - |
| Galaxy S26 (now) | $1,000 | $1,200 | - |
| Europe | |||
| 256GB | 512GB | 1TB | |
| Galaxy S25 Ultra | €1,470 | €1,590 | €1,830 |
| Galaxy S26 Ultra (before) | €1,450 | €1,650 | €1,920 |
| Galaxy S26 Ultra (now) | €1,550 | €1,750 | €2,150 |
| Galaxy S25+ | €1,170 | €1,290 | - |
| Galaxy S26+ (before) | €1,250 | €1,450 | - |
| Galaxy S26+ (now) | €1,350 | €1,550 | - |
| Galaxy S25 | €960 | €1,080 | - |
| Galaxy S26 (before) | €1,000 | €1,200 | - |
| Galaxy S26 (now) | €1,100 | €1,300 | - |
| UK | |||
| 256GB | 512GB | 1TB | |
| Galaxy S25 Ultra | £1,250 | £1,350 | £1,550 |
| Galaxy S26 Ultra (before) | £1,280 | £1,450 | £1,530 |
| Galaxy S26 Ultra (now) | £1,360 | £1,530 | £1,860 |
| Galaxy S25+ | £1,000 | £1,100 | - |
| Galaxy S26+ (before) | £1,100 | £1,270 | - |
| Galaxy S26+ (now) | £1,180 | £1,350 | - |
| Galaxy S25 | £860 | £980 | - |
| Galaxy S26 (before) | £880 | £1,050 | - |
| Galaxy S26 (now) | £960 | £1,130 | - |
| India | |||
| 256GB | 512GB | 1TB | |
| Galaxy S25 Ultra | ₹130,000 | ₹142,000 | ₹166,000 |
| Galaxy S26 Ultra (before) | ₹140,000 | ₹160,000 | ₹190,000 |
| Galaxy S26 Ultra (now) | ₹155,000 | ₹175,000 | ₹215,000 |
| Galaxy S25+ | ₹100,000 | ₹112,000 | - |
| Galaxy S26+ (before) | ₹120,000 | ₹140,000 | - |
| Galaxy S26+ (now) | ₹135,000 | ₹155,000 | - |
| Galaxy S25 | ₹81,000 | ₹93,000 | - |
| Galaxy S26 (before) | ₹88,000 | ₹108,000 | - |
| Galaxy S26 (now) | ₹103,000 | ₹123,000 | - |
| Canada | |||
| 256GB | 512GB | 1TB | |
| Galaxy S25 Ultra | $1,920 | $2,100 | $2,460 |
| Galaxy S26 Ultra (before) | $1,900 | $2,180 | $2,600 |
| Galaxy S26 Ultra (now) | $2,050 | $2,330 | $2,850 |
| Galaxy S25+ | $1,440 | $1,620 | - |
| Galaxy S26+ (before) | $1,530 | $1,810 | - |
| Galaxy S26+ (now) | $1,680 | $1,960 | - |
| Galaxy S25 | $1,300 | - | - |
| Galaxy S26 (before) | $1,250 | $1,530 | - |
| Galaxy S26 (now) | $1,400 | $1,680 | - |
Samsung’s price bumps are mirroring trends seen from other tech giants like Apple and Google, both of which have also raised their prices this cycle. Should consumers brace themselves for even higher costs in the future? Rumors suggest that the anticipated Galaxy S27 series could come with another price increase.
Samsung Galaxy S26
| 256GB 12GB RAM | $ 623.99 |
€ 614.92 |
| 512GB 12GB RAM | $ 749.99 |
€ 819.00 |
| Show all prices |
Samsung Galaxy S26+
| 256GB 12GB RAM | $ 728.89 |
€ 849.00 |
| 512GB 12GB RAM | $ 990.99 |
€ 1,059.99 |
| Show all prices |
Samsung Galaxy S26 Ultra
| 256GB 12GB RAM | $ 928.89 |
€ 929.00 |
| 512GB 12GB RAM | $ 1,114.99 |
€ 1,002.00 |
| Show all prices |
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