Citroen is stirring excitement as it gears up for this year's Paris Motor Show with a captivating teaser campaign for an upcoming electric vehicle inspired by the iconic 2CV. This modern twist on a classic is set to capture the essence of its predecessor while embracing the future of mobility.
The iconic Citroen 2CV
Titled "Time 2 Meet Again," the teaser campaign kicks off today and will run until October 5. Throughout this period, Citroen will unveil various elements of the new concept, showcased at the Porte de Versailles underground station leading up to its grand reveal.
The full concept will be unveiled on October 12. In the meantime, Citroen invites enthusiasts and fans of the original 2CV to share their cherished memories and photos of the classic model, fostering a sense of community and nostalgia.
While details about the new concept remain limited, Citroen emphasizes key principles such as affordability, simplicity, and a human-centric design approach that aims to make electric vehicles accessible and appealing to a broader audience.
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