In the wake of rising manufacturing costs for high-end components, Apple is reportedly making strategic decisions to reduce expenses associated with the upcoming iPhone 18 Pro Max. Recent sources from Korea suggest that the tech giant is negotiating for cheaper display technology, a move designed to counterbalance the increased costs of memory and storage.
The display panels for the iPhone 18 Pro Max are said to be sourced from Samsung Display and LG, with Apple securing an average price of $66.5 per screen. This figure represents nearly a 20% decrease compared to the approximately $80 Apple paid for the iPhone 17 Pro Max's display last year. This trend of reducing display costs follows a similar pattern seen in previous years; last year's model had screens priced higher than $100 at times.
Despite the lower cost, Apple plans to maintain high standards for the display quality on the iPhone 18 Pro Max, featuring the new M16 organic material. This advancement promises improvements in luminous efficiency, lifespan, and color accuracy, ensuring that the user experience remains top-notch.
Ultimately, the introduction of cheaper display panels could slightly reduce the overall bill of materials for the iPhone 18 Pro Max. Apple is also expected to raise the device's price due to the aforementioned increased memory and storage costs, with estimates suggesting it could be approximately $200 more than its predecessor.
Apple iPhone 17 Pro Max
| 256GB 12GB RAM | $ 927.99 |
€ 1,116.91 |
| 512GB 12GB RAM | $ 1,119.99 |
€ 1,389.00 |
| Show all prices |
Apple iPhone 16 Pro Max
| 256GB 8GB RAM | $ 669.00 |
€ 885.75 |
| 512GB 8GB RAM | $ 835.58 |
€ 949.99 |
| Show all prices |
