A recent report from Counterpoint Research (CR) indicates that the Indian smartphone market experienced a 10% decline in the second quarter of this year (April-June) compared to the same period last year. This marks the largest drop in shipments in the country in six years. Chinese brands saw their lowest market share for a second quarter since 2020.
vivo continues to lead the market; however, this position is attributed to CR's practice of not combining the market share of sub-brands with their main brand. Individually, vivo holds a 17.8% market share, but when including iQOO, this increases to 19.5%. Although Oppo appears to rank third, when factoring in its sub-brands, OnePlus and Realme, its market share swells to an impressive 26.1%, comfortably placing it ahead.
Samsung secured a 17.6% market share, experiencing a 2% increase in shipments, while Xiaomi's share rose from 8% to 9.4%. In contrast, Poco's share fell from 5.4% to 4%. Overall, their combined market share remains constant at 13.4% compared to Q2 2025, with Realme and OnePlus both showing growth in their respective shares compared to the same quarter last year.
Notably, Nothing has emerged as India's fastest-growing smartphone brand, with a staggering 105% increase in shipments compared to Q2 2025. This growth was fueled by demand for the Phone (4a) and Phone (4a) Pro, as well as the enhanced visibility gained from its title sponsorship of the RCB cricket team. In the premium segment (above INR 45,000, approximately $467), Google experienced the largest growth at 68% compared to Q2 2025, likely due to stable pricing. Conversely, Apple saw a 3% year-over-year decline in shipments, with its market share at 7%.
According to CR's analysis, the average price increase by the end of the second quarter was about 15%, driven largely by rising memory and storage costs. The sub-INR 15,000 ($155) segment was the most severely impacted, with shipments dropping by 45% year-over-year.
Meanwhile, the segment above INR 45,000 remained relatively stable, supported by the increasing adoption of financing options. CR estimates that the Indian smartphone market will decline by 13% for the full year, anticipating further rises in memory prices.
Source
