Apple has recently implemented a significant price increase on its core products, including the MacBook Air, MacBook Pro, iPad Air, and iPad Pro. While many devices are affected by this change, we will focus on these four models, which are featured in Apple's back-to-school promotion.
Apple's back-to-school promo provides gift cards with select MacBook and iPad purchases
This limited-time campaign is available until August 27 and is exclusively for students and educators. Unfortunately, the MacBook Neo is not included in this offer. Currently, the promotion has rolled out in several countries, including the US, Canada, Malaysia, the Philippines, Thailand, and Taiwan. We recommend checking your local Apple website, as the promotion may have launched in your region since we last checked.
The promotion includes a generous gift card amount with qualifying purchases; detailed amounts can be seen in the table below. You can also use the links on the left to navigate directly to the applicable store.
| MacBook Pro | MacBook Air | iPad Pro | iPad Air | |
|---|---|---|---|---|
| US | USD 150 | USD 100 | USD 100 | USD 100 |
| Canada | CAD 210 | CAD 140 | CAD 140 | CAD 140 |
| Malaysia | MYR 600 | MYR 400 | MYR 400 | MYR 400 |
| Philippines | PHP 9,000 | PHP 6,000 | PHP 6,000 | PHP 6,000 |
| Thailand | THB 5,100 | THB 3,400 | THB 3,400 | THB 3,400 |
| Taiwan | NTD 4,800 | NTD 3,200 | NTD 3,200 | NTD 3,200 |
Note that some countries have different promotional offers, including China, India, Mexico, Singapore, and Vietnam. In these locations, customers will receive a free set of four AirTags or a small discount on select AirPods with the purchase of a MacBook or iPad.
For full details, you can read the official terms and conditions. To qualify for the promotion, participants must be enrolled in a public or private higher education institution (or be a parent of a student) or be a school employee. Eligibility criteria vary by country, so be sure to consult the local terms and conditions.
