Dreame Technology has formed a strategic partnership with football legend Cristiano Ronaldo, who will now represent the brand's diverse portfolio. According to the press release, Ronaldo's role will focus on enhancing Dreame's global brand presence across various sectors, including smart home, smart cleaning, and personal care devices.
"I am always looking for partners who share my drive for excellence and my commitment to hard work. Dreame is a brand that innovates and delivers top-tier performance, making life easier and better. I am excited to join the Dreame family and support their mission to lead the global market." - Cristiano Ronaldo
Ronaldo's image will be prominently featured alongside a range of Dreame devices, such as robot vacuums, kitchen appliances, TVs, and personal care products. Dreame highlights Ronaldo's dedication to excellence, focus, and discipline, values that resonate with the brand's philosophy.
The inaugural campaign from the partnership, titled "Dreame to Win," will showcase the relationship between a "world-class winning mindset" and Dreame's intelligent living solutions.
"We recognize each other’s strength, vision, and long-termism. Cristiano’s spirit of focus and excellence resonates deeply with our mission to lead the industry and influence the world through intelligent technology. Together, we are committed to bringing a high-quality, future-ready living experience to households globally." - Colm Chang, Global President of Dreame
