Google Launches Fitbit Air: A Screenless Fitness Tracker without Subscription Fees

Google has entered the competitive landscape of screenless fitness trackers with the launch of the Fitbit Air, joining the ranks of the Whoop band. Unlike the Whoop, the Fitbit Air does not require a subscription for basic use.

However, Google does offer a subscription service known as Google Health Premium (formerly Fitbit Premium), priced at $9.99 per month or $99 per year. Notably, subscribers to Google AI Pro and AI Ultra benefit from complimentary access to Google Health Premium.

The Fitbit Air offers 24/7 heart rate tracking, heart rhythm monitoring with Afib alerts, support for SpO2, resting heart rate, heart rate variability, and sleep stage analysis. It boasts automatic activity detection that improves over time and is personalized to the user.

According to Google, the device can last up to a week on a single charge, and features rapid charging that provides a full day of power in just five minutes. The Fitbit Air is integrated with the new Google Health app, which will eventually replace both the Fitbit and Google Fit apps.

The Air's bands can be swapped easily, with the Performance Loop made from recycled materials and designed for a customizable, breathable fit. Additional options include a silicone Active Band that is sweat-proof and features a sporty ribbed design, along with an Elevated Modern Band that transforms the tracker into a stylish accessory.

The Fitbit Air is compatible with both Android and iOS devices and is currently available for pre-order at $99.99. Each purchase includes a three-month trial of Google Health Premium. Additionally, a special edition Fitbit Air, created in collaboration with NBA superstar Stephen Curry, will be available for $129.99 starting May 26. Replacement bands are priced from $34.99.