
The vivo X300 Ultra has officially launched in Europe, with the first units expected to ship in about a week. This smartphone is anticipated to be one of the best camera phones of the year, and we're currently testing a review unit that shows great promise.
Equipped with a powerful 200MP (1/1.12”) main camera featuring a 35mm ZEISS lens, a second 200MP sensor (1/1.4”) in the 3.7x/85mm periscope, a 50MP ultra-wide (116°), and a 50MP selfie camera, the Ultra impresses with its photographic capabilities. The device sports a large 6.82” 1440p+ LTPO display, a robust 6,400mAh battery with 100W wired and 40W wireless charging support, and is powered by the Snapdragon 8 Elite chipset.
vivo X300 Ultra
Bundle 1: €767 voucher, includes Photo Cage Kit Bundle 2: €268 voucher, includes Photo KitRead our reviewThe €2,000 price tag may seem steep, but it reflects the cutting-edge technology. Amazon offers two bundles priced at €2,400 each. One includes a telephoto extender kit with a 400mm add-on lens and the vivo Imaging Grip, while the other contains only the telephoto extender kit. The vivo ZEISS Telephoto Extender kit is priced at €600, but you can receive a 50% discount when purchased with the X300 Ultra, bringing the combined cost to €2,300—€100 cheaper than Bundle 2.
vivo ZEISS Telephoto Extender lens for X300 Ultra
50% off when bought with the X300 UltraWhile the Ultra stands out, many users may prefer the vivo X300 Pro, which features a capable 50MP (1/1.28”) main camera and a 200MP (1/1.4”) 3.7x/85mm periscope camera. Though it utilizes a Dimensity 9500 chipset instead of a Snapdragon, it remains a top-performing option. Notably, the EU version's battery is downsized to 5,440mAh, less than the global model's 6,510mAh. Overall, with a solid voucher, the Pro model is nearly half the price of the Ultra.
vivo X300 Pro
After €280 voucherRead our reviewAdditionally, a vivo ZEISS Telephoto Extender kit (with a 200mm lens) is available for the X300 Pro as well, but its full price of €400 may not be advisable until a discount arises.
vivo ZEISS Telephoto Extender lens for X300 Pro
The vivo X300 also offers substantial value, showcasing a robust voucher and ranking as one of the best 6.3” smartphones currently available. Utilizing the same Dimensity 9500 chip as the Pro, it features a nearly identical battery with 5,360mAh (the global X300 offers a 6,040mAh battery). Although the camera setup differs, it includes a 200MP (1/1.4”) main, a 50MP (1/1.95”) 3x/70mm periscope, a 50MP ultra-wide, and a 50MP selfie camera.
vivo X300
After €200 voucherRead our reviewIn contrast, Samsung's S+ series is struggling, with the Galaxy S26+ now priced under €1,000 for the 512GB variant. However, the limited upgrades compared to the S25+ and its Exynos 2600 chipset render it a challenging offering.
Samsung Galaxy S26+
€320 offRead our reviewThe lack of a Privacy Display in the S26+ prompts comparison with the Galaxy S25 Ultra, which is similarly priced and generally regarded as the superior device.
Samsung Galaxy S25 Ultra
€540 offRead our reviewThat said, the Samsung Galaxy S26 Ultra offers tangible improvements over the S25 Ultra for just €150 more when considering the 512GB option. However, for those content with 256GB storage, the 2025 Ultra is well worth considering.
Samsung Galaxy S26 Ultra
€465 offRead our reviewIn an unusual turn of events, the premium iPhone Air is seeing discounts up to €490, a significant markdown. This phone features a sleek 5.6mm frame and weighs just 165g, boasting iOS, a 6.5” LTPO display, and respectable battery life.
Apple iPhone Air
€325/€490 offRead our reviewAnother phone to consider is the Samsung Galaxy S25 Edge, which was intended to rival the Air, but ultimately failed, prompting Samsung to cancel the series. With a decent discount available now, it may be viable for those looking for a lighter alternative to heavier S+ models. This phone has a 5.8mm frame and weighs 163g. However, despite having a larger 3,900mAh battery, it falls short in longevity compared to the Air (12:06h vs 12:44h Active Use score).
Samsung Galaxy S25 Edge
256GB: after €65 voucher512GB: €380 offRead our reviewThe Google Pixel 10 series also offers discounts exceeding €300. The Pixel 10 Pro competes directly with the vivo X300, while the Pixel 10 Pro XL takes on the vivo X300 Pro.
Google Pixel 10
€350 offRead our reviewGoogle Pixel 10 Pro
€315/€315/€230 offRead our reviewGoogle Pixel 10 Pro XL
€355 offRead our reviewThe exception in this context is the Google Pixel 10a, which has a modest discount but comes bundled with 3 free months of YouTube Premium and Google One.
Google Pixel 10a
€65 off3 months of YouTube Premium and Google OneRead our reviewWe may earn a commission from qualifying sales.