According to a recent report from Counterpoint Research (CR), the Indian smartphone market experienced its weakest quarter in six years between January and March. Shipments declined by 3% compared to the same period last year.
Vivo continues to dominate the market with a 20.8% share, followed by Samsung at 17.4%, Oppo at 13.6%, Apple at 9%, Realme at 8.9%, Xiaomi at 7.9%, Poco at 4.2%, iQOO at 2.6%, and OnePlus at 1.8%. Notably, the most significant growth was seen from Nothing (including its sub-brand CMF), which grew by 47%. Google emerged as the fastest-growing brand in the premium segment (above INR 45,000) with a growth rate of 39%. However, neither of these brands made it to the Top 5.
Oppo recorded an 8% year-on-year growth, making it the fastest-growing brand within the Top 5. This growth can be attributed to the strong performance of its A and K series, along with solid sales from the mid-range Reno models. Xiaomi's segment priced between INR 10,000 and 20,000 also saw double-digit growth.
It is worth noting a couple of points regarding the image above: first, it is unclear why Apple is not represented in the pie chart; second, CR reports sub-brands separately from their parent brands to provide additional insights, but this should not be interpreted to mean that Poco ranked sixth (or seventh, including Apple) in sales during Q1. The market share of sub-brands is presented for informational purposes only.
CR researchers project a double-digit decline in sales for Q2 compared to Q2 2025, attributing this downturn to high memory prices and weak demand for entry-level devices, both of which continue to hinder overall volumes. For the entire year, the market is expected to contract by 10% compared to 2025, as ongoing memory price pressures affect affordability and extend replacement cycles.
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