Apple's March 4 Event: Anticipated Product Launches and Innovations

Apple is set to host its first event of the year on March 4. The "special Apple experience" will take place in New York, London, and Shanghai, beginning at 9 AM ET / 2 PM GMT / 10 PM CST. It is yet to be confirmed whether the event will be livestreamed or if the product launches will be announced via press releases.

Several product launches are expected at this event, with the iPhone 17e being the most frequently speculated device in recent weeks. This successor to last year’s iPhone 16e is rumored to feature the Apple A19 chipset, a 6.1-inch screen with Dynamic Island, and the same 18MP selfie camera found in the iPhone 17 series.

iPhone 17e render

Furthermore, the iPhone 17e may include Apple’s latest C1X modem, MagSafe support, a single 48MP rear camera, and a launch price of $599. In addition to the 17e, Apple is rumored to refresh its MacBook lineup, introducing a new entry-level MacBook powered by the A18 Pro chipset, featuring an aluminum chassis, and priced under $1,000. Multiple color options are expected to be available.

Apple may also unveil new M5 MacBook Air models and M5 Pro and M5 Max MacBook Pros. Speculation includes fresh Mac displays as well as updated iPad Air models equipped with the M4 chip, along with a new baseline iPad featuring the A18 chip.