Honor is gearing up for the launch of its highly anticipated Magic9 series, and in a strategic move to enhance its storytelling capabilities, the brand has partnered with renowned German camera manufacturer ARRI. This collaboration aims to bring a touch of cinematic flair to mobile videography, as highlighted by their recent public appearance at the prestigious 83rd Venice Film Festival.
The centerpiece of this partnership is the introduction of the "ARRI Look Cinematic Video" filters. Designed to elevate the mobile filmmaking experience, these filters can be easily applied with a single tap, allowing users to modify the color grading of their videos to match the iconic aesthetics of various ARRI cameras. Furthermore, users will have the ability to fine-tune the color temperature for an even more tailored visual experience.
Explore the ARRI Look Cinematic Video filters coming with the Honor Magic9 series
In a striking video demonstration featuring actor Xiao Zhan, who serves as the global ambassador for Honor's flagship devices, the filters were showcased to display their potential in enhancing mobile video quality.
Mark your calendar for the official unveiling of the Magic9 series on September 28. Notably, the Pro Max model promises to impress with dual 200MP cameras—one utilizing a 1/1.28” sensor for the main lens and a 1/1.4” sensor for the telephoto lens. This device will also offer a groundbreaking 500mm teleconverter kit, complementing the existing 200mm option. Additionally, Honor is set to release a Super Edition phone equipped with an impressive 11,000mAh battery.
The Honor Magic9 Series Launch
Source (in Chinese) | Via
