Pixel 11 Series: Anticipated Price Increases This August – What to Expect

The Pixel 11 series is set to make its grand debut in August, but early indications suggest that consumers may need to brace themselves for some notable price increases. While the expected enhancements to the devices might not be significant, the accompanying cost hike likely will be.

The mobile technology landscape is currently experiencing a complex pricing situation. The rising demands of AI computing are leading to increased costs for memory chips and various components. This trend is impacting the entire market, and Google’s Pixel 11 series will not be exempt from these shifts as it launches next month.

According to leaks from Dealabs, here are the potential pricing tiers for the Pixel 11 models in Europe. Notably, the starting storage option of 128 GB will reportedly be eliminated, with all variants beginning at 256 GB.

For the U.K. market, leaked prices include:

• Pixel 11 — £879 (256GB), £999 (512GB)
• Pixel 11 Pro — £1,079 (256GB), £1,199 (512GB), £1,429 (1TB)
• Pixel 11 Pro XL — £1,279 (256GB), £1,399 (512GB), £1,629 (1TB)
• Pixel 11 Pro Fold — £1,799 (256GB), £1,919 (512GB), £2,149 (1TB)

Rough estimates suggest a price increase of around €100 (~$114) in Europe and £80 (~$107) in the U.K. compared to the previous Pixel 10 lineup.

It’s important to note that price conversions don’t provide an accurate depiction of U.S. pricing, as Google tailors its prices according to various market dynamics such as local taxes, competition, and demand.

With the Pixel 10 Pro starting at €1,099 and the Pixel 11 Pro leaked at €1,199, it’s clear that European prices are on the rise, and it would be surprising if the U.S. does not experience a similar trend.

Although U.S. prices have not yet been confirmed, a projected increase of $50–$100 across most models, particularly for higher storage options, seems likely. Here’s how last year’s Pixel 10 series was priced:

At launch, the Pixel 10 series was priced as follows:

Model	128 GB	256 GB	512 GB	1 TB
Pixel 10	$799	$899	-	-
Pixel 10 Pro	$999	$1,099	$1,219	$1,449
Pixel 10 Pro XL	-	$1,199	$1,319	$1,549
Pixel 10 Pro Fold	-	$1,799	$1,919	$2,149

Last year, Google successfully maintained flat pricing across the Pixel 10 series, a notable achievement at a time when many competitors were raising their prices. However, that moment of restraint seems to have come to an end.

The entire mobile market is wrestling with increased memory chip costs, leading to price increases across the board.

S26 has raised its price by $100 to $899, with the S26 Plus experiencing the same jump to $1,099. The Galaxy S26 Ultra has maintained its starting price at $1,299, although higher storage options are now pricier.

Galaxy S26 price changes include:

• Base Galaxy S26 256 GB: $899, now increased by $100 from $799 for the Galaxy S25 at launch.
• Galaxy S26 Plus 256 GB: $1,099, up $100 from $999.
• Galaxy S26 Ultra: maintains its starting price of $1,299 but sees an increase in the prices for 512 GB and 1 TB variants.

• iPhone 18 Pro 256 GB: projected at $1,299 – $1,399.
• iPhone 18 Pro Max 256 GB: anticipated between $1,399 and $1,499.

In the foldable phone segment, Samsung’s Galaxy Z Fold 8 is expected to introduce even higher pricing. The new Galaxy Z Fold 8 Ultra will likely start at around $2,100, a significant leap from the Fold 7’s pricing.

Samsung is also expected to unveil a new model called the Galaxy Z Fold 8, starting at approximately $1,999, which puts it in direct competition with the Pixel 11 Pro Fold. Additionally, Apple’s first foldable iPhone is rumored to be priced between $1,999 and $2,500.

Despite potential price increases, there are ways to make buying a Pixel 11 more financially feasible. Major carriers like AT&T, T-Mobile, and Verizon often offer attractive promotions for new Android launches, particularly trade-in deals, which have historically been beneficial for Pixel buyers.

The Pixel 10 series is also expected to drop in price, improving their value as the Pixel 11 launches. With attractive features and the Tensor G5 chip, the Pixel 10 lineup remains an excellent option for those considering whether to skip a generation.

The critical question remains whether the Pixel 11 justifies its expected price tag. Preliminary specifications suggest that the upgrades may not warrant a definite yes; with the Pixel 11 models likely maintaining the same screen sizes as before and batteries potentially decreasing in capacity.

The new Tensor G6 chip, however, promises genuine performance improvements, and a rumored 50MP main camera may also elevate the offering. An intriguing feature dubbed Pixel Glow has sparked buzz — speculated as a notification light strip on the phone's rear, although detailed information is currently scarce.

Ultimately, the value of the Pixel 11 will hinge on the real-world efficiency improvements of the Tensor G6 and whether additions like 'Pixel Glow' prove to be genuinely beneficial. As such, taking a wait-and-see approach until the announcement on August 12 may be the wisest choice before making a decision.