In a world increasingly driven by artificial intelligence, Samsung's CEO, TM Roh, emphasizes the necessity for users to share more with their AI agents. As the tech giant prepares for its upcoming Galaxy Unpacked event on July 22, where it will showcase the latest in its Galaxy lineup, Roh's insights shed light on the evolving landscape of AI and its integration with user experiences.
The Rise of Agentic AI
Samsung's Galaxy AI can do lots of tasks. | Image by Samsung
TM Roh asserts that as AI technology rapidly advances, it is imperative that these systems evolve from merely responding to user queries to actively managing tasks on behalf of users. This advancement is referred to as agentic AI.
TM Roh emphasizes the importance of each device in an interconnected ecosystem, as every gadget contributes unique insights about the user. For instance, mobile phones accompany users everywhere, tablets are essential for professional tasks and learning, smartwatches monitor health metrics, and smart TVs and home devices adapt to daily routines. Additionally, foldable devices and smart glasses provide further contextual data. By integrating these devices, AI gains a richer understanding of individual user needs.
Understanding human needs is where the true potential of AI lies. The interaction points between AI and individuals represent opportunities for the technology to cultivate trust and deepen user connections. Samsung believes that the most effective AI applications will come from devices deeply familiar with their users.
– TM Roh, Samsung CEO, July 2026
AI: A Quest for Familiarity
TM Roh reiterates the notion that AI thrives on knowledge and understanding of its users.He also assures that Samsung Knox serves to safeguard both individual devices and the shared data among them, ensuring that sensitive information is retained on the device whenever feasible.
