A recent report indicates that Apple is likely to host its next iPhone launch event in the second week of September. The anticipated event will feature the debut of Apple's first foldable iPhone, rumored to be named the iPhone Ultra, alongside the iPhone 18 Pro and iPhone 18 Pro Max.
This information comes from Bloomberg's Mark Gurman, who suggests that Apple is expected to adhere to its traditional launch schedule by revealing the new iPhone lineup on the first Tuesday or Wednesday following Labor Day.
iPhone Ultra, iPhone 18 Pro Max, and iPhone 18 Pro dummy units. (Credit - @VadimYuryev)Based on this timeline, Gurman believes Apple is most likely to unveil the iPhone 18 Pro lineup and the foldable iPhone on September 8. However, September 9 is also a possibility, as it follows directly after Labor Day on September 7.
If Apple chooses to hold the launch event on September 9, Gurman expects that pre-orders would begin on September 10, with the new iPhone models likely available for purchase later that month.
Apple has recently increased prices for various products, and the upcoming iPhone 18 Pro lineup is rumored to carry higher price tags compared to its predecessors.
