According to the latest Counterpoint report, the global smart wearable market experienced a 4% growth in Q1 2026 compared to the same period last year. This positive trend follows a steady recovery in 2025 after a challenging 2024. Analysts attribute much of this growth to Apple's relatively new wearable devices, as consumers are increasingly inclined to purchase premium smartwatches.
The expansion of the Chinese smartwatch market has also played a significant role, with Huawei leading domestically, followed by Imoo and Xiaomi. Shipments in China grew by 15% year-over-year, with Huawei capturing 40% of the domestic market share.
The global Average Selling Price (ASP) rose by 6% year-over-year in Q1 2026, indicating that consumers are seeking more premium features. Manufacturers are responding to this demand, as the latest wearable devices offer more advanced features, additional sensors, and improved health-tracking capabilities.
North America was a significant contributor to Apple’s total shipments, securing the leading position with a 23% market share, marking a 21% increase from Q1 2025. Huawei holds the second position with a 12% increase in sales, followed by Xiaomi, Imoo, and Samsung, the latter of which saw a notable 28% decline.
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