According to the latest Counterpoint report, the global smart wearable market experienced a 4% growth in Q1 2026 compared to the same period last year, following a steady recovery in 2025 after a challenging 2024. Analysts attribute much of this growth to Apple's relatively new wearable devices, as consumers are increasingly inclined to invest in premium smartwatches.
The Chinese smartwatch market also significantly contributed to this growth, with Huawei leading domestically, followed by Imoo and Xiaomi. Shipments in China rose 15% year-over-year, with Huawei capturing 40% of the domestic market share.
The global Average Selling Price (ASP) increased by 6% year-over-year in the first quarter, indicating a growing consumer preference for premium features. Manufacturers are responding to this trend by introducing new wearable devices equipped with advanced features, additional sensors, and improved health-tracking capabilities.
In North America, Apple accounted for over half of total shipments, retaining its leading position with a 23% market share—a 21% increase from Q1 2025. Huawei followed in second place, with a 12% sales increase, while Xiaomi, Imoo, and Samsung trailed behind. Samsung notably experienced a significant 28% decline in shipments.
