Stellantis, the automotive manufacturer behind Dodge, is revamping its approach to the Charger lineup amid disappointing sales in the United States. The iconic American muscle car is set to make its European debut as part of the brand's 60th anniversary celebrations. To capture the interest of European consumers, marketing efforts will emphasize the model's rich heritage, heralding it as the resurgence of an American cultural icon.
This global initiative features a diverse array of powertrain options. Dodge plans to introduce both traditional gasoline models as well as new all-electric variants to the European market. While promotions will highlight cutting-edge technology intertwined with the model’s historic racing background, the situation in the U.S. reveals a different focus—clearing built-up inventory.
To facilitate availability in Europe, Stellantis is partnering with an independent importer, KW Automotive, which will distribute the vehicles through its local dealership network. Additionally, a dedicated firm, Iron Parts, will oversee logistics for spare parts to ensure comprehensive service support for a car that is relatively uncommon on European roads.
The Charger lineup will feature two distinct gasoline models equipped with a 3.0-liter twin-turbocharged inline-six Hurricane SIXPACK engine. The standard R/T variant boasts 420 horsepower (313 kW) and 468 lb-ft of torque, achieving a 0 to 60 mph acceleration in 4.6 seconds, along with a quarter-mile time of 12.9 seconds. The more powerful Scat Pack version ramps up the output to 550 horsepower (410 kW) and 530 lb-ft of torque, reducing the 0 to 60 mph sprint to just 3.9 seconds.
On the electric side, the Charger will debut under the Daytona badge. The entry-level electric model, the Dodge Charger Daytona R/T, generates 536 horsepower, while the high-performance Daytona Scat Pack variant produces an impressive 670 horsepower (500 kW) and 626 lb-ft of torque. This model accelerates to 60 mph in just 3.3 seconds and completes the quarter-mile in 11.5 seconds.
Despite the powerful performance, the Daytona faces challenges typical of heavy electric vehicles, with a driving range limited to 267 miles. All versions will feature all-wheel drive, and customers can choose between a traditional two-door coupe or a more spacious four-door sedan.
The initial rollout will soon take place in European markets, while the American market is preparing for significant updates and pricing adjustments in the next production cycle. Notable improvements include a new NACS port for electric versions, along with 25 additional customization options, such as a Satin Black painted hood, distinctive body stripes, a panoramic glass roof sunshade, and brake calipers from Brembo available in orange or black. The interior can feature Petrol Blue leather seats with contrast red stitching.
In the U.S., pricing reveals a stark contrast between standard gasoline models and their electric counterparts. The base gasoline version starts at $49,995, remaining consistent with the previous year's pricing, while the electric Dodge Charger Daytona Scat Pack has seen a notable price hike to $72,495. Analysts believe this pricing structure could intentionally suppress demand for electric variants in the domestic market as the company prepares for order placements later this year.
Whether the Charger will succeed in Europe remains uncertain, given its larger size compared to local vehicles. The new model measures nearly 19 cm longer than a BMW i5 and over 3 cm longer than a Mercedes-Benz EQS, posing challenges for navigating narrow streets and tight parking. Additionally, Stellantis is likely to position the Charger at the premium end of the market.
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