Instagram is testing a new "AI creator" label for accounts that frequently share AI-generated content. This feature is opt-in, meaning that account owners must choose to display the label in order for it to appear on their profile and alongside their posts.
Currently, this is a test feature and not all users have access to it yet. However, Instagram has indicated that it will be rolled out to more users in the upcoming weeks. The rationale behind why content creators who produce AI-generated posts would want to identify themselves using this badge is somewhat unclear, but there may be a strategy behind it.
It is also possible that Instagram aims to show that it is taking some action regarding AI-generated content, despite a flawed incentive structure. Creators who produce AI-generated material have little reason to label themselves as "AI creators," which Instagram likely understands. Interestingly, the platform reassures its "AI creators" that opting in to this label will not affect how their content is distributed across Instagram, emphasizing a commitment to transparency.
