Today, Apple launched a new Pride Collection Sport Loop compatible with 40mm, 42mm, and 46mm Apple Watches. Priced at $49, it is available for order on the company's website and will be offered in Apple Stores starting later this week, according to Apple's press release.
The band is intricately woven from a rainbow of 11 colors on nylon yarns, seamlessly blending each color to create depth and movement. Apple describes the design as "joyful and vibrant," reflecting the diverse identities of LGBTQ+ communities globally.
In addition to the band, a new Pride Luminance watch face is designed to dynamically refract colors, celebrating the spirit and individuality of the LGBTQ+ community. This watch face features two geometric patterns—radial and vertical—and can be further customized with additional colors.
Lastly, Apple has released a matching wallpaper for iPhone and iPad that showcases a joyful and dynamic design, also featuring customizable colors.
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