Apple to Increase Advertising in App Store Search Results Starting March
Apple has announced that from March 3, it will roll out an expansion of advertising within the App Store, bolstering its advertising offerings for developers looking to enhance app visibility and downloads.
According to a recent update on their advertising help page, Apple aims to create "additional opportunities" for advertisers by integrating more ads into search queries. This change will be available for devices running iOS 26.2 or iPadOS 26.2 and later.
To provide both users and advertisers with a more engaging experience, Apple Ads will introduce enhanced ad placements across various search results.
Potential Changes Ahead
Additional modifications may accompany this update. A revised ad design is expected, moving away from the traditional blue background that distinguished ads from organic search results, thereby impacting how users interact with search outcomes.
