iPhone 18 Series Expected to See Significant Price Increases

As anticipation builds for the upcoming iPhone 18 series, leaked insights suggest that price hikes could be in store for certain models, particularly those with higher storage capacities. According to South Korean leaker yeux1122, rising component costs, especially for memory, are likely to influence Apple’s pricing strategy. Major financial institutions like Citigroup, Bank of America, and J.P. Morgan Research have also outlined probable increases in prices, especially for higher-tier models.

Increased Costs for Higher-Capacity Models

Apple’s Margin Concerns

Industry experts caution that the strain of rising component costs will inevitably impact Apple's pricing strategies. Investment manager Paul Meeks from Freedom Capital Markets has noted that the memory component price increases over the next two years could substantially affect Apple. Major competitors, including Samsung and Xiaomi, have also indicated that their upcoming products may be more expensive due to similar factors.

Customer Reactions to Potential Price Increases

I'll still buy a high-capacity model.
I'll be forced to get a base model.
I'll skip this generation.
Vote

Will Customers Pay More for the iPhone 18?

As we look ahead to the iPhone 18 Pro and the potential introduction of a foldable model in September, it'll be interesting to see if customers are willing to absorb the higher prices. Rumors suggest that the Pro model may offer innovative features, including a 2nm A20 Pro chip and a variable aperture main camera, potentially justifying the price increases.