Mac Shipments Remain Stagnant as PC Market Flourishes
Despite a remarkable resurgence in the global PC market, Apple's Mac sales have hit a plateau, raising questions about the company’s product strategy. According to a recent IDC report, while overall PC shipments have surged, Apple's performance has been surprisingly static.
Flat Mac Sales Amidst Market Growth
Apple's shipment of 7.1 million Macs during the holiday quarter of 2025 mirrors the numbers from the previous year. This stagnation has led to a noticeable decrease in Apple’s market share, juxtaposed against the backdrop of a growing overall market.
MacBook Air. | Image Credit – Apple
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Comparative Performance of Competitors
Lenovo has reported substantial growth with 19.3 million shipped units, marking a 14.4% increase from the previous year. HP followed closely, shipping 15.4 million units, a growth of 12.1%. Meanwhile, Dell achieved the highest growth among the top three, with an impressive 18.2% increase, shipping 11.7 million units.
What Factors Might Be Holding Back Mac Sales?
Prices are too high compared to Windows PCs
43.42%
The current Mac lineup isn’t exciting enough
27.63%
Macs are fine — Apple just isn’t chasing short-term growth
28.95%
Votes: 76
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PC Sales Show Strong Performance
Conclusion: Macs Hold Steady but Don't Impress
Overall, while Apple's Mac sales have not seen a significant decline, they are also not experiencing the growth seen in the broader PC market, leading many to speculate about the company's approach moving forward.
