Samsung Galaxy S26 Series Rumors: Price Freeze Expected Amid Rising Costs

Recent flagship smartphones released in 2025 have seen significant price increases compared to their predecessors, a trend likely to continue this year due to escalating component costs among other factors. However, recent rumors from South Korea suggest that the upcoming Samsung Galaxy S26 series might not follow this trend.

A South Korean publication indicates that Samsung plans to launch the Galaxy S26 series at the same prices as the Galaxy S25 lineup, in an effort to maintain its market share against competitors like Apple and various Chinese smartphone manufacturers.

It is important to note that this price freeze is specific to the U.S. market; in other regions, including Samsung’s home country of South Korea, prices may be higher.

The base models of the Galaxy S25, S25+, and S25 Ultra debuted in the U.S. priced at $799, $999, and $1,299, respectively. The base versions of the Galaxy S26, S26+, and S26 Ultra are anticipated to be similarly priced.

Samsung Galaxy S25 Ultra

Moreover, the Galaxy Z Fold8 and Flip8 are also expected to maintain the same pricing structure as their predecessors.

While Samsung has opted to hold the prices for its flagship smartphones, several models within the Galaxy A Series will reportedly see price increases.

Though there has been no official announcement from Samsung regarding the launch dates for the Galaxy S26 series and the foldable devices, reports from South Korean media suggest that the S26 lineup is set to be unveiled on February 25 in San Francisco, with the Galaxy Z Fold8 and Flip8 expected to be revealed in July.

Samsung Galaxy S25

Samsung Galaxy S25+

Source (in Korean)