Samsung is gearing up for CES 2026, taking place in Las Vegas from January 6 to January 9. The tech giant will showcase its latest innovations in TVs, monitors, and home appliances during the event.
The company’s CES unveiling, titled The First Look, centers around the theme "Your Companion to AI Living." A teaser video for the event highlights sleek TVs featuring slim bezels and metal finishes, alongside a robot vacuum cleaner equipped with a camera, likely designed for enhanced AI-driven obstacle avoidance.
AI integration is a key focus across Samsung’s product lineup. Notably, the company plans to incorporate Google's Gemini AI into its Bespoke AI refrigerators, underlining its commitment to smarter, more connected home devices.
The First Look event will be held on January 4 at 7 PM local time at the Wynn in Las Vegas. Key Samsung executives featured on stage include TM Roh, CEO and Head of Samsung Device Experience; SW Yong, President and Head of Samsung Visual Display; and Cheolgi Kim, Executive Vice President and Head of Samsung Digital Appliances.
