IDC Report: Huawei Leads Global Smartwatch Market in Q1-Q3 2024, Xiaomi Tops Growth Charts

The global market for wrist-worn smart devices—including both smartwatches and basic fitness trackers—surpassed 150 million units shipped in the first three quarters of 2024. This marks a 10% year-over-year increase, according to IDC.

Smartwatches accounted for nearly 120 million units, reflecting a 7.3% growth compared to last year. Meanwhile, the more affordable fitness trackers experienced a significant 21.3% rise, totaling 32.86 million units shipped.

Huawei led the global smartwatch market during this period, driven by strong sales of its Huawei Watch GT 6 and Watch GT 6 Pro models. The company shipped 28.6 million units worldwide, with the majority—20.8 million—sold in China. IDC notes Huawei's ongoing efforts to expand its international market presence.

Xiaomi ranked second globally and was the fastest-growing brand among the top five manufacturers. It shipped 27.9 million units, buoyed by demand for affordable offerings such as the Xiaomi Smart Band 10 and several Redmi Watch models. Xiaomi showed strong performance not only in China but also in Southeast Asia and South America.

Apple, positioned third worldwide and fourth in China, focuses exclusively on mid- to high-end smartwatches. This year, Apple emphasized enhancing connectivity features, including 5G support and satellite messaging capabilities.

IDC highlights that advanced connectivity, integration of AI applications, and increasingly sophisticated health monitoring features will drive growth across the smartwatch industry in the coming year—not just for Apple, but for all key players.

Samsung, ranked fourth globally, experienced a decline during the first half of 2024. However, the launch of the Galaxy Watch8 and Galaxy Watch8 Classic in Q3 helped reverse this trend, contributing to year-on-year shipment growth for the first three quarters.

Source (in Chinese)

Huawei Watch GT 6 Pro

Samsung Galaxy Watch8

Samsung Galaxy Watch8 Classic