Instagram has introduced Instagram for TV, a new app tailored specifically for big screen viewing. Initially, the app focuses on streaming Reels, with additional features planned for future updates.
Currently available for testing in the US on Amazon Fire TV devices, Instagram for TV will expand to more devices and regions in the upcoming months, according to the company.
The app supports adding up to five accounts or creating a dedicated TV-specific account. Reels are organized into distinct channels tailored to users’ interests, enhancing content discovery on the larger display.
Instagram for TV also features a search function, enabling users to find creators, profiles, and topics of interest easily. Future updates are expected to introduce innovations such as using a smartphone as a remote control, shared feeds, and enhanced navigation.
The app adopts a PG-13 rating system and extends the same safety protections found on Instagram's mobile app to teen users. This includes restrictions on content, comments, and profiles that may be inappropriate for users under 18.
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