Samsung has announced it will host a special event prior to CES 2026 to showcase its vision for the Device Experience (DX) division and AI-driven customer experiences for the year ahead.
The event, titled 'The First Look', is scheduled for January 4, two days before CES 2026, at the Latour Ballroom in the Wynn Las Vegas.
Samsung’s CEO and Head of the DX Division, TM Roh, will deliver the keynote, supported by other key company executives. The event will be livestreamed on Samsung Newsroom and Samsung’s YouTube channel for a global audience.
Anticipated announcements include details on the global availability and pricing of the Galaxy Z TriFold. Additionally, Samsung is expected to introduce new smart TVs, smart home devices, and other home appliances during the presentation.
