Exciting news for Instagram users, as the long-awaited dedicated app for iPad has finally been launched. This new app provides a native experience for iPad users, offering a more optimized and visually pleasing interface. The launch of this app is a strategic move by Meta to compete with the likes of TikTok and enhance the user experience on larger screens. With the increasing popularity of Reels, this move is sure to attract more users to the platform.
The new Instagram app for iPad. | Image credit — Instagram
This move by Meta signifies a shift towards a more video-centric approach on the platform, with Reels playing a significant role in user engagement. The larger screen of the iPad provides a perfect canvas for showcasing engaging content and keeping users scrolling. While some users may feel this app is long overdue, it is a smart business decision by Meta to cater to the evolving demands of social media enthusiasts.
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