During the second quarter of the year, Huawei and Apple emerged as the leading players in China's smartphone market, with both brands experiencing significant growth in shipments. According to the latest report from Counterpoint Research, Huawei and Apple are expected to dominate the market in terms of year-over-year growth.
Counterpoint Research China Smartphone Weekly Sales Tracker
Huawei is projected to lead the pack with a 12% increase in shipments, driven by strong consumer demand during the 618 shopping festival and government subsidy program. Meanwhile, Apple is poised to see an 8% growth in shipments, fueled by the popularity of the iPhone 16 series and promotions leading up to the 618 shopping event.
The government subsidy program in China offers discounts on a range of tech products, including smartphones, and has contributed to the growth of both Huawei and Apple. However, there are concerns that the program may be scaled back in the latter half of the year, impacting future sales.
Overall, the Chinese smartphone market saw minimal growth in Q2, with Huawei and Apple standing out as the frontrunners in terms of shipments and market share. Their performance highlights the competitive landscape in China's tech industry and the importance of strategic marketing and product offerings.
